Eye Spy: Tanya Kim, Canadian media darling, in the Aiden frame!

Tanya Kim, our go-to person for our entertainment news fix, spotted in the amber honey Aiden frame.

Lovely outfit to boot!

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Fashion/Lifestyle Photographer, Jaclyn Locke, in the Allison frame.

Staples to get through a Toronto winter: Cozy turtleneck + Comfy Shades

Jaclyn in the retro Allison frame (Colour: Golden Maple)

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Margaret Cho, hilarious actress/comedian, in Kaytran Eyewear!

I’ve always been a fan of Margaret, well before she graced the screens of 30 Rock and Sex & the City, so to have her wear a pair of my sunglasses nearly gives me a heart attack of joy!

She was lovely enough to take a photo in her home and send it to me:

Margaret wearing the Cecilia frame in Polished Black Acetate

“I love the glasses! Finally a stylish pair that fits the shape of my face without leaving weird marks!”


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One of lookbook final selects. Pem in the Celine frame – Rose gold/Polished black

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Spring Lookbook Photoshoot – Peek Behind the Scenes!

I could not have asked for a more talented (& hilarious) team to shoot the lookbook today! In case you were wondering, we opted for Pizzaiola this time, forgoing the coma-inducing Burger’s Priest. Could have done without our first snowfall today (yuck!), but otherwise a fabulous day. A huge THANK YOU to:

  • Natalie Blouin (hair & makeup) www.natalieblouinmakeup.com
  • Jaclyn Locke (photographer) http://www.jaclynlocke.com
  • Steph Martyniuk (assistant photographer)
  • Caitlin Durlak (videographer) www.wetellourselvesstories.com

And of course, thanks to our gorgeous models Pem & Julie for making the frames look so good!

Crossing fingers everything will be up on the website before the holidays, but here’s a little teaser until then. Go nuts!

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Final Collection Shipped out of Italy this Morning!

Last of the inventory will be here by December… Finally!

Thank you Roberto! We’ve had our tiffs… but I knew you would come through for me!!


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Behind the Scenes – Product Photo Shoot!

Meticulous product photos done by fab photographer Jaclyn Locke! (www.jaclynlocke.com) It’s crazy how much work goes into those little shots you glance at for one second on a website. Of course, no day in Leslieville would be complete without stopping by Burger’s Priest for lunch. In the end, got the shots we wanted and they look A-mazing! Blows my mind, what a good camera can do.

Here’s a peek at the photoshoot. Enjoy!

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